How To Use Leverage To Increase Your Sales By Sales Psychology Expert J. Richard Kirkham B.Sc.

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As a sales psychology expert and enthusiast, I’ve always been a big proponent of using leverage to increase sales. Whether that sales close involves making money, getting a new subscriber, or selling more affiliate products, utilizing and gaining leverage will increase your sales.

What is meant by leverage in sales

Leverage in sales is the act of making your prospective buyer want your product more than you want to sell it.

Examples of using leverage to increase sales

Many years ago I went with a friend of mine to look at used cars. For those of you in Honolulu Hawaii, it was the old Schuman Carriage, which was so well established they used to sell horse-drawn carriages.

A used car salesman approached my friend and me.

“Which one of you is the buyer?”, he asked. I immediately recognized the subliminal message he was sending while isolating the prospective buyer.

The used car salesman then asked, “What kind of car are you looking for?”

My friend gave his answer.

“The used car salesman said, “We have a few of those left.” This suggested two things.

  1. There were only a few of these cars so he’d better buy one now. Notice “a few of those left”. It doesn’t mean they just ordered a few.

  2. It means people keep buying them, therefore that particular car is popular so my friend should buy one too.

“What color?”, asked the used car salesman.

“Green”, I think is what my friend said.

“I think we have one of those left.”, replied the salesman. Once again the same technique is used creating a stronger need to buy the car as opposed to the salesman trying to sell the car.

I still remember that exchange as I hadn’t seen that many classic sales techniques used in such a short period of time like that.

Television examples of using leverage to increase sales…

Watch television commercials! You’ll see

  • Limited-time discounts.

  • Limited inventory (“While supplies last”)

  • A chance to win a prize.

Examples of using leverage in closing sales

For those of you with no sales training at all, closing a sale means finalizing the deal to where a contract is signed or money is exchanged. If you’re in business and have had no sales training, GET SOME SALES TRAINING, You won’t know what a difference that makes in increasing your sales until you do.

Yes, I can give you custom one-on-one instructions in sales training over Zoom.

I have a few slots open for custom one on one sales training so you’d better get ahold of me now….

Note the increase in value created by the word “custom” and the leverage created with having just a few slots left followed by a call to action of getting ahold of me now.

Limited call to action is a form of leverage used to increase sales

I have a website promotion client who literally said on her website,

“I hope you select us to ‘blah’. Call us and together we’ll find a time suitable for us both.”

I had my website promotion client change that to

“Call us now to guarantee the best appointment time available for you.”

Note the word available. This creates a sense of urgency since it implies appointment times are being snatched up by other customers.

Okay Rick, So How Do I Use Leverage to Increase My Sales?

Obviously, you can email me to arrange lessons on how to use leverage to increase sales. For those of you who don’t want to save time by utilizing my experience as both a sales psychology expert and dual certified teacher, think about how you can create an environment in which your prospective buyer needs to purchase your product or service more than you need to sell it to him/her.

Here’s another example of using leverage to increase sales

During the Windows 7 era, as an in computer tutor and troubleshooting specialist here in Honolulu Hawaii covering all of Oahu, I got really good at removing computer viruses. I went past my research and training and began doing things to remove ransomware viruses that I hadn’t even heard of people doing.

I got a call from a prospective computer client who had a computer virus. I was literally trying to squeeze this guy in between appointments. When he heard me humming and hawing trying to find an appointment time he said,

“Maybe I should just call someone else.”

I replied, “That’s fine. Just make sure the person is a virus removal specialist, not just some guy that repairs computers and removes viruses on the side.”

The now client said, “Maybe we’d better wait for you.”

I found him an appointment time.

So in the previous example of using leverage in this case to schedule an appointment…

Note that I told the client something about me that would uniquely solve his problem as compared to other computer repair specialists who also removed computer viruses. He needed my special skill set, in order to solve his problem.

Think about using leverage to increase sales this way...

Think of what makes you unique compared to anyone else who has the same product or service.

  • How can you help this customer in a way that no one else can?

  • What makes you different?

  • What makes you stand out?

  • What can this customer get from you that the customer cannot get from anyone else?

Get that customer to want to buy more than you want to sell.

Or just take lessons from someone who's already done this by emailing me

About Sales Psychology Expert J. Richard Kirkham !

Rick Kirkham has spent over 30 years in sales earning commission in different fields. He graduated college with dual teaching certificates and spent time using and honing behavior modification techniques in his first job after college.

Rick now manages and providing both website hosting and website promotion with the unique service of providing automated on-topic monetized content to increase sales both now and in the future by combining automated SEO and social media marketing. Additionally, Rick has the unusual combination of skills that allow him to edit your sales page to increase sales while increasing traffic to your website with his coding and SEO skills.

Visit J. Richard Kirkham’s website promotion site to get started today.

Rick, Exactly What Do I Get When I Sign Up for Your Automated Promotion Only Service?

There are five different exceptional and unique services you receive with your Automated Website Promotion Service System to help increase search engine ranking, increase traffic to your website, give you a social media presence, increase calls and contacts to your business and help you to make more money with your business.

Automated on-topic content to help boost your position in the search engines

? That sounds good Rick, how long will it take to begin to show results using this automated content method?

A. It depends on the topic. I’ve seen some results after two weeks, but for truly significant results give it six months to one year. Remember, 252,000 new web pages are published on the internet every day! Although I see results from this method usually in about two weeks. I don’t expect significant results to take place with this method alone for 6 to 12 months. Being indexed and ranked on Google and other search engines is a process not an event.

? So do I just have to wait for Google and other search engines for anything to happen?

A No. I pay for a service that also sends your web pages generated by the program to Twitter and LinkedIn. Between the two, you’ll get more traffic from Twitter because it pushes content out so fast, but LinkedIn gives you a better opportunity to network if you want to be involved yourself. This content, especially from Twitter will also show eventually (and never hold your breath when it comes to Google) in Google and other search engines such as Bing.

A program I wrote so that duplicate content can be repeated over and over on social media

? How does repeating the same posts over and over help Rick?

A The propose of this program is to give everyone a chance to see your website sales pages and articles. Especially on Twitter. Here’s a good example of how this program is used by on Twitter. Note the date in from of the posts, Eventually this very article will be in that loop. This program includes your Generated Local City Web Pages which you’re about to hear about.

A program I wrote to produce city-targeted web pages.

? I’m in Honolulu Rick. Why do I need webpages for each city.

A This gives local business a chance to be found in Google and other search engines when people search for your product or service in one of your surrounding cities. Here on Oahu I simply listed every city on Oahu and a separate web sales page is generated for each city.

Social Media Promotion

Q I try to stay on top of my social media promotion Rick, but I just don’t have time to run my business and post to social media. What do I have to do for this social media promotion service?

A This is automated! Using a service I pay for that’s included in your monthly service fee for all of these services and more, all of the on topic content about your service or product goes into social media automatically. I primarily use Twitter and LinkedIn. Twitter because it’s so fast and LinkedIn due to the networking possibilities.

Your Own Promotional Website

? Rick, why do I need a second website?

A The website hosting I use from is fully functional website hosting in which I can control everything in the backend. This website hosting will support the programs I use to run your automated marketing and advertising. Website hosting services such as Wix and Squarespace do not support the programs I run because they do not support a programming language called PHP.

? Won’t people landing on another website confuse people?

A People do not get confused because it’s not any different than landing on a press release or article about your website or service. ALL LINKS on your promotional website lead back to your primary website. Backlinks remain important to Google and other search engines.

Local businesses be aware my goal is not just to drive traffic to your website, but to increase your business! Therefore your business contact information will prominently be displayed in your on-topic articles, city-targeted web pages, and your main promotional website.

? Rick, what’s the difference between this automated promotion service and your fully managed service?

A To keep it simple, me, J. Richard Kirkham B.Sc.! My normal hourly rate thus far is $95.00 per hour. As a sales psychology and SEO expert and a dual certified teacher, fully managed promotional clients get my help with anything they need from business cards, fliers and naturally their websites. I even helped one client create a Google Form for her business. In fact my slogan is

“Show me your business cards, website and flier and I’ll make your profits soar higher.”

I do have a heart and probably give my automated promotion clients too much, therefore I do make myself available once to month to give them personal help,

Get started with automated website promotions by clicking this link now.

Don’t worry, if you want the fully managed website promotion service you can get signed up for that with the same link.

Questions about your automated website promotion system?

United States business owners may text me 808.224.1870. Text only please for the initial contact due to time differences.

Rick Kirkham's 45 Second BNI Pitch for Increasing Sales and Website Promotion

I'm Rick Kirkham and I can help you with my unique background in sales enhancement, SEO and automated marketing through online programs I wrote myself for you.

I've been told I'm "Scary Good" at increasing sales and traffic to a website and business.

As a dual certified teacher, I can explain in plain English the steps needed to increase your sales.

Text or call me for a free sales and SEO analysis for your 121.

Show me your website, business cards and fliers and I'll make your profits soar higher.


Why You Should Subscribe To My YouTube Channel On Increasing Sales And Traffic To Your Website

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My name is Rick Kirkham. I'm going to use all of my life experience to help you increase your sales on almost any type of advertising from fliers to websites. As a sales psychology and SEO expert, one way I'll help increase your sales is by showing you how to drive more quality traffic to your website and then help you make more sales from that traffic, but it doesn't stop there….

Here's my background to give you an idea of how I can help you increase your sales and why you should subscribe to my YouTube channel

I spent over 30 years in sales earning commissions and taking care of my family on my earnings. I got into computers in 1993. There were no SEO experts back then. I had to learn everything about SEO and websites myself. Fortunately, I have something called ADHD. I hyper-focused on SEO and became scary good at it.

I'm a coder, specializing in automation and an expert in sales psychology. I've written books and articles and as a dual-certified teacher have taught English

When you combine all of that, you end up with someone who can teach you how to increase your sales and traffic to your website. I'm someone who doesn't just know, but knows how to teach.

Your Best Free Resource for Increasing Sales on Any Media from Business Cards to Websites

In my YouTube channel on increasing sales, I'm going to be covering from very basic to very advanced sales and SEO practices. Some of these practices other SEO experts would not agree with such as automating and monetizing my SEO and social media content.

So subscribe, like, click the bell and most importantly, comment on what else you'd like to learn.

All I ask is that you support my YouTube channel by liking and subscribing and most importantly commenting which will give me an idea of what to do next or what to make more clear. As far as supporting my channel monetarily, if you need a service such as website hosting, automated marketing or webpage sales enhancement, a product I supply or if I have an affiliate product and you need it please order from me.

Mahalo (Thank you in Hawaiian)
J. Richard Kirkham B.Sc.

How to Saturate Google with Your Local Business Citations Using Google by J Richard Kirkham SEO and Sales Enhancement Specialist

A business citation is a fancy word for listing your business name, address, phone number and website address in business directories and social media. This gives you quality backlinks which help to increase your search engine ranking.

There's a little trick to listing your local business in as many different places as possible to create good, quality backlinks and make your website easier to find on Google possibly increasing your search engine ranking. Even if your business is completely online, you have to live somewhere. Here's a way to list your business and get backlinks from as many appropriate places as possible….

These local business citation instructions are primarily for my website promotion clients,

but I thought I'd share this to try to help even more business owners.

Be sure to use proper keyword phrases whenever possible when you're adding your business citations. Keyword phrases are what people search with in order to find your business or your competitor's business. See me if you need help with keyword phrases.

Make sure your business is listed for free so you get backlinks on….

Google My Business which will put you at the top of Google search in Google Maps. Be aware this is affected by distance.

Apple maps due to the popularity of iPhones.

MapQuest simply because I've seen businesses show up there in search results.

Bing Places is another place to list your business for free. Bing is a huge search engine. Did you know Amazon's Alexa uses search results from Bing. Yahoo also uses Bing for search results last time I checked.

Now Google your own business name.

You may have business citations you don't even know about you can claim and optimize with a good keyworded description.

Search your website address by placing quotes around it.

"". Follow the same procedure as above.

Search your local business competition

Wherever you see them listed whether it's a search directory, social media, press release or anything else figure out how to get your business citation listed.

Search your competitors' business names first. Now place their URLs in quotes and do the same thing. Every time you see them listed somewhere add your listing.

Now search Free Business Citations Honolulu

Or wherever your city is located. You can also search list your local business free etc, but your first search needs to mention your city.

Be consistent

Google and other search engines are looking for reasons to trust your website in order to give it a higher authority and therefore a higher ranking in the search engine. Use the same name address and phone number and website with all your listings.

Every local directory asks you to upgrade

It's up to you, but here's what I did. I would email the local directory back and ask them for the contact information of three businesses that upgraded that can tell me they had an increase in business from upgrading.

Is that the sound of crickets from those local business directories?

Never once did I get a reply back from any of the directories when I asked for references.

Weird story from a businessman who wanted to hire me to add citations

He was referred by one of my more recent website promotion clients. He called me and asked me if I use a popular SEO analysis tool.

I said no, I wrote my own

He asked me if I did citations.

I said yes.

He asked me how many.

I said as many as I can find on Google.

He was confused.

I could tell from the questions he was asking he'd been talking to the more traditional SEO "experts" who seem to fill the coffee shops sending emails using their free wifi promising so many backlinks and so many business citations.

I told him the problem wasn't his search engine ranking, it was his sales webpage. His reply was an SEO "expert" recently told him Google can understand his webpage just fine.

I told him once people land on your web page Google has nothing to do with a human being buying your product.

He never understood the difference between sales psychology and SEO. He is currently losing sales to his competitors.

Good luck adding your citations

Feel free to hire me if you need help,

J. Richard Kirkham B.Sc.

Questions about SEO Sales or Citations?