Basic Sales Techniques to Increase Sales on Your Website or In Person by sales psychology expert J. Richard Kirkham

You always hear business owners talking about increasing their sales by getting more traffic to their website or local business, but what if, when people land on your webpage, or hear your sales pitch, or receive your email your ad copy sucks? What if you could increase your sales simply by improving what you say to prospective buyers already on your website or listening to your sales presentation…?

Basic sales techniques and tactics are a must for any business whether you have an online business, global or local business. Yet, sales techniques are often one of the most neglected means of increasing your business and making more money online and offline. Furthermore, by not understanding sales psychology you’re losing money because you think lowering the price is always the answer. The price is a lot less important than the perceived value of the product or service.

In fact, you can sell your product or service for whatever you want to sell it for, as long as the price is lower than the perceived value of the product or service!

Here's your list of basic sales techniques to increase your business, sales and make more money online and offline….

Talk to the prospective buyer

No third-person stuff. Use you in your website sales page, radio commercial or YouTube video.

“You've finally found the right webpage to help increase your sales with the following basic sales techniques every business owner and salesperson should know!"

Use conversational English on your sales page or in your sales pitch

In other words, use your contractions! Talk as though you were talking to the person. It's amazing when I do a website analysis for SEO and sales the number of highly intelligent people that completely forget to use contractions when they're writing is astounding. Heck, you might stand out just by using contractions. For those of you who don't know what a contraction is,

Don't instead of do not

Is an example of a contraction. Write the way you speak!

Create or show value in your sales presentation or webpage of your product or service

Uniqueness of your product or service increases value

The only in home tutor specializing in ADHD with ADHD covering Honolulu Hawaii and all of Oahu

The only dual certified teacher turned in home computer tutor and troubleshooter on Oahu and remotely for the mainland USA

The only website hosting that sets up your blog and automated marketing

This concept of showing uniqueness in your product or service, even if it's an affiliate product, must be demonstrated in order for you to make sales. One of the biggest mistakes I see is people just dropping affiliate links on social media like everyone else. If you're not standing out, you're not being noticed and therefore you're not making sales. To aid in this uniqueness and increase your sales make sure you have your own website hosting and domain name.

DO NOT listen to the gurus who tell you that you can make $1,000 a day with no website. Usually after that it's followed by for more information visit my website. See my article Video - Why MLMers and Network Marketers Need Their Own Website Even Though The Company Gives Them One This applies to affiliate marketers and anyone else in business local or global.

Bonuses increase the value of your product or service and will increase sales

Usually, this is followed by a limited call to action.

“For a limited time, you’ll also receive this widget as a bonus with your order. This widget is valued at $1,000,000 and will make your life easier as well as take your dog for a walk. So act now while supplies last."

Note the phrases “Act now while supplies last" and “For a limited time" as limited calls to action. A limited number of products or openings or a limited time to act to purchase your product or service also increases the value. I’ll discuss that in more detail later on in this basic sales technique article.

The bonus is used by affiliate marketers as well to help them stand out from others. That is yet another reason why affiliate marketers need their own website to do a presell and offer a bonus if the prospective buyer orders from that affiliate marketer. Direct sales representatives can do the same bonus technique on their own presell website.

Empathize with your prospective buyer to increase your sales

People buy from someone with whom they can relate or feel like they have something in common.

For example, let’s use this humorous made-up product example for men.

I was once like you, ugly. People avoided me. I couldn’t keep a job and women, no woman would even look at me or if one did she’d scream and call the Area 51 authorities. I had no friends and stayed at home in the dark, covering all the mirrors.

Then someone told me about The Handsome Man System hoping I would go away.

The Handsome Man System gives you everything you need to look attractive to people. I now have a successful job, I’m the life at parties and I’m dating Miss Ultimate Universe, Miss Entire World and Miss Infinity all at the same time AND they don’t mind sharing me!

There’s hope for you now. No more screaming children, laughing women and being fired from your job because you too, are ugly.

Get The Handsome Man System while supplies last.

At only $999.99 it’s a steal. The price will be going up soon due to demand from the Quasimoto family so order now!

Don't argue with your prospective buyers. This will decrease sales

Use Feel Felt Found instead.

I used to feel the same way you do. I felt The Handsome Man System was too expensive too, until I found out how much more money I actually make as a handsome man. This system pays for itself and then some!

Versions of Feel Felt Found can be used to solve verbal objections or can even be used on websites in the FAQ section. FAQ for those unaware stands for Frequently Asked Questions.

A.B.C. Always Be Closing to Increase Your Sales

Closing a sale basically means asking for the money, signing the contract, or clicking the order button. Don’t always use hard closes though use soft closes throughout your presentation whether it’s verbal or on your website. This basically means subtle hints of ordering and buying. Such as using the

Assumed Sales Close

When you order your widget I’d suggest you order it in green. A hard close using the assumed sale technique would be

What color do you like in that shirt?


I’ll ring up a blue shirt for you


Did the customer ever say he/she wanted to buy the shirt? Did the salesperson ever ask if the customer wanted the shirt? No! The assumed sales technique was used.

Try this if you’re single.

Is Friday a good time to meet at Joe’s Tavern for a drink? Yes it is Would 7 or 8 be better for you? (Choice Close) 8 Great I’ll see you then

As you can see learning good sales techniques helps in all aspects of your life.

Speaking of the choice close to increase sales….

You see the choice close all the time especially online or if you're listening to a sales presentation.

Which one of my website promotion packages would you like?

I have the automated marketing package for only $49.00 per month or my fully managed package for just $150.00 per month.

Redirect close to increase your sales

My own son at around 6 years old gave me a great example of the redirect close. He saw something he wanted while we were shopping and said to me,

“Dad, can we buy this? I'll carry it."

Just as I was about to say there's no need to carry it son just throw it in the cart I thought to myself,

“Hey wait a minute."

And that's when I started laughing and I bought it for him. In real life you can combine the redirect close with the choice close. Let's say you're selling something heavy like refrigerators.

I see you looking at both of these refrigerators. Which one would fit best in your home?

The one on the left

How are you going to get it home? We could arrange delivery."

No need I have my truck.

Let's get the paperwork out of the way.

Nodding to increase your sales in person or on videos

“So John shall we get started with your automated marketing today?" and give a slight nod as you ask the question to close your sale. It's a psychological thing and it works especially for prospective buyers on the fence about buying your product or service.

NOT a huge obvious nod. Think subtle. Barely noticeable.

Asking a series of questions that are answered yes

Are you too busy to advertise and market your own product or service?

Do you need to expand your business but just don't have the time?

Wouldn't it be great if you had a system that would advertise, market and promote automatically taking none of your valuable time away from you?

Then order your automated SEO and social media advertising system by programmer, SEO and sales enhancement specialist J. Richard Kirkham B.Sc. today!

The handshake as a close to increase sales

This example is done actually before the deal has been made.

Our van stopped working, was making weird noises and would barely accelerate. We barely got the van into a car dealership. I wasn't aware that car salespeople could move at the speed of light, but they obviously can when motivated properly.

I knew we needed a new vehicle because in my background in sales, I asked my wife to let me handle the negotiations. If you've ever purchased a car before and seen the little trick where the salesperson writes the price down on paper so he or she doesn't have to say it, that's what our car salesperson did.

There is some sales psychology behind writing the price down

Tangibility: Seeing a price written down can make it feel more real and concrete to the customer. This can make him/her more likely to consider it and be willing to pay the price.

Authority: When you write a price down, it can give the impression that you are serious about it and that it is a legitimate offer. This can make the customer more likely to trust you and believe that the price is fair.

Anchoring: The first price that a customer sees can anchor his/her perception of value. If you write down a high price and then offer a discount, the customer may be more likely to see the discounted price as a good deal.

In this case when our car salesperson wrote a number down, I took the same piece of paper crossed out that figure and wrote my own price actually lower than what I was willing to pay.

After writing that number down, I showed it to him and stuck my hand out to shake his hand thus finalizing the deal even though we hadn't agreed on the price yet.

He didn't agree to that price nor did he shake hands yet, but eventually we did come to a fair agreement and the handshake technique before an actual agreement did help to save my family and me a little money on the price of the car in my professional opinion.

Limit The Time or Amount to Increase Your Sales

Mr. Kirkham is finally accepting two more in home tutoring students here in Honolulu Hawaii covering all of Oahu

Look at the word finally as well. That implies a long delay for an opening which means you’d better act now.

Have you seen the expiration dates on coupons? Having a discount coupon expire creates a sense of urgency in your prospective buyer. I’m sure you’ve also seen advertisements where a certain number of products are available. A used car salesman told a friend of mine,

“Yes, we still have one left in that color."

Meaning my friend had better buy now before someone else gets the make, model and color of the car my friend wanted.

More on the art of the softsell to increase your sales

I’m afraid with the internet forming instant, untrained business owners, the art of the softsell is disappearing. Those of us who understand how to use the softsell have a huge advantage over those untrained individuals who do not understand it.

Throughout your presentation, website or YouTube video use the softsell

For example, I just mentioned those of us who understand the softsell have an advantage over those untrained business owners who do not know how to use the softsell. That is itself a softsell leading to the offer of one on one Zoom lessons on custom sales training including the softsell. Using the softsell throughout your presentation builds the need for the product or service greater than the need for you to sell your product or service. That’s exactly what you want!

To sell is not just a matter of showing the product or service with a price

It’s building value and uniqueness. Softly closing the sale throughout the presentation. Even a business card can do this. A business card is one of the least properly used advertising media that exists. A business card should have….

You offer to take it away first

I offer a really good deal for remote computer clients here on Oahu. I only charge $9.95 per month for one hour of service per month. This helps with troubleshooting and regular computer maintenance and optimization There are a few people left that treat their computers like refrigerators instead of cars. By stating

“There are only a few people who"

That’s a reverse bandwagon sales technique. People want to do what other people do and they want to know what other people know. By stating there are just a few people who still treat their computers like refrigerators instead of cars. In other words, getting the computers services regularly as they would their cars, I’m suggesting everyone knows this should be done.

Okay back to the take it away first sales technique

I actually had a remote computer client who thought this also included house calls. When this happened I immediately said,

“I’m sorry for the misunderstanding shall I cancel your remote service?"

She immediately said no.

Why did she keep the remote computer service after I offered to cancel

People don’t want things taken away from them. Since I made it my idea to cancel it was my remote computer client who was going to have her service “taken away".

As a behavior modification expert I can tell you a big secret to increase sales or do anything else….

Children and adults react the same way to the same stimuli. Adults are simply more suppressed with their reactions. Remember when your parents tried to take away a toy you were playing with because it was bedtime? If you’re a parent you can tell me how your own children react. They scream and fight for it. Just like my computer client did in a more subtle manner. That’s why car salespeople have a shiny pen they hand you to make a sale. The child in us wants to reach for the shiny object!

Bandwagon effect to increase sales

“Everyone is going crazy over J. Richard Kirkham’s ability to help small business owners increase their sales whether it’s a webpage or a flyer. As both a sales psychology and SEO expert Mr. Kirkham helps you to be found both online and offline as well as increasing your sales through the traffic you have now!

Just what it says. The implication is everyone else is doing this so you should too. People don’t want to be left out.

Fake it till you make it

Years ago an author ask how to promote in a social media group that didn't allow direct advertising. I told her

“Fake it till you make it"

I then instructed her to post an announcement thanking everyone for the supportive emails about how much they loved her new book name goes here I can't remember it.

Now the bandwagon effect will occur and people, not wanting to be left out will not only ask about the book, they'll order it. Now we have an increase both in exposure for future sales and an increase in immediate sales.

She loved the idea and it worked for her.

Again the secret here is the soft sell. Don't go into hardcore sales mode the minute someone asks you about your book. When someone asks you about your book reply with something like:

Oh I'm sorry you must not be on my preferred customer list. I can post a link or DM it to you whichever you prefer.

Obviously a preferred customer list is an email or mailing list. Which means that person is now feeling left out and wants to be on your mailing list.

If you did your job of networking with other people in the group, people will reply they would like the link to so just post it.

The Four Aspects of a Sales Presentation or Webpage All Sales Media Must Have

  • Demonstrate a problem
  • Show a solution
  • Show why your buyer should buy from you
  • Call to action

Let’s look at a business card. Just the text obviously though you should have a graphic on it.

Affordable website promotion to increase sales!

Text or Call Website promotion, SEO & Sales-Psychology expert J. Richard Kirkham B.Sc. 808.224.1870

No one does what I do

Problem: The busy business owner trying to promote his/her website Solution: Affordable website promotion to increase sales! Why prospective buyers should buy from me: Website promotion, SEO & Sales-Psychology expert J. Richard Kirkham B.Sc. No one does what I do

Note: The B.Sc. stands for Bachelor of Science and denotes a college degree.

No one does what I do creates curiosity.

When one of my website site analysis clients saw that she wondered what it meant explaining to me that a lot of people did SEO until I not only helped her with her SEO, but with her sales as well with this video Free Website Sales Analysis IncludingThe Importance of The Word Even by She told me she was pausing the video taking notes and emailing her website manager for the changes I recommended.

Call to Action: Text or Call Website promotion, SEO & Sales-Psychology expert J. Richard Kirkham B.Sc. 808.224.1870

You'll also note in the call to action I included why prospective buyers should buy from me.

Giving directions instead of information to increase your sales texts or calls

Note on the business card example I had text or call NOT just a phone number. By giving directions instead of just providing information, you increase the number of people who contact you about your product or service.

Bonus tip: I get a lot more texts than I do phone calls for my three businesses. By using text or call you’ll also be using The Choice Close! Now instead of a prospective buyer wondering whether he/she should call you, the prospective buyer is wondering whether or not he/she should text or call you!

Want to learn more about increasing your sales

This is just a small example of how I can help you increase your sales. There are two ways I can help you increase your sales.

I’ll look at your webpage, presentation, video or email for you and fix it to help increase sales. If it’s a webpage I’ll help you with the onpage SEO as well. SEO stands for Search Engine Optimization. It increases the chances of you being found in search engines such as Google and Bing and be higher than your competitors for the same keyword phrases. Keyword phrases are what people type on the search engines to find webpages.

Rick, I Want to Hire You by The Hour for Sales Lessons

In person custom sales lessons and tips if you’re in Honolulu Hawaii or anywhere on Oahu. Zoom anywhere in the world.

Hourly Rate

Email me with the details

You’re on the right webpage for instructions if you searched for basic sales techniques, how to increase sales, sales tips for business owners, sales psychology secrets, improve sales online, boost in-person sales, conversational sales copywriting, website sales page optimization, uniqueness selling proposition (USP) examples, bonus incentives for sales, handle objections in sales, closing techniques in sales, buyer psychology in sales, empathy in sales, feel-felt-found closing technique, A.B.C. always be closing, sales psychology expert J. Richard Kirkham, Honolulu Hawaii sales training, Oahu in-person sales coaching, website promotion Honolulu, how to write a sales page that converts, free website sales analysis, increase online sales on a budget, sales psychology for small businesses, or turn website visitors into paying customers. I thank you for your support!

How to Join The Free Ganoderma Healthy Coffee Multi-Tier Affiliate Program

Finally, there's a free affiliate program for the most popular drink in the world - COFFEE! Thanks to the health benefits of the Ganoderma also called the Reishi mushroom, you not only have coffee drinkers for customers and lower tier affiliates, you have the health community as well!

Menu for the Ganoderma Healthy Coffee Club Multi-Tier Affiliate Program Directions

What's a multi-tier affiliate program Rick?

How much does the Ganoderma Coffee Club Multi-Tier Affiliate Program Pay

Sounds great Rick. How do I become an affiliate and even make money from reorders?

Repeat Business from The Ganoderma Coffee Club Multi-Tier Affiliate Program

I can’t find my affiliate link Rick. Where is it?

Rick, I don’t have time to start any kind of online business. Can you help me?

What's a multi-tier affiliate program Rick?

A multi-tier affiliate program is an affiliate program in which you not only earn a commission on your own sales, but you also earn a commission based on the sales of those affiliates you helped sign up using your affiliate link. The company pays you all the money you've earned online, and nothing is taken away from you or those affiliates you've helped to join the affiliate marketing program using your affiliate link. Everyone keeps everything they earned.

How much does the Ganoderma Coffee Club Multi-Tier Affiliate Program Pay

Personally, I find the affiliate program system a bit confusing. It makes sense for it to be a bit confusing since it is multi-tier, and they pay you even more as your sales increase.

According to the affiliate webpage, you can earn up to 47% commission, with the absolute minimum being 10% per sale. Not bad for a non-digital product.

Repeat Business from The Ganoderma Coffee Club Multi-Tier Affiliate Program

I just verified with Ganoderma Coffee Club for you, once someone enrolls and orders from your affiliate link, they remain your customer! I'm on my fourth box of hot chocolate myself.

Sounds great Rick. How do I become an affiliate and even make money from reorders?

The absolute easiest way to join the affiliate program is to Place your first coffee order! When you order, you’re automatically put in the affiliate program. Don’t worry. It doesn’t mean you have to sell coffee if you just want to drink good healthy coffee. They don’t even send you affiliate information. This company is definitely not in your face.

If you’re not ready for delicious, healthy coffee yet for some reason and just want to join the affiliate program.

Go to the Ganoderma Coffee Club website. That’s my affiliate link. I thank you for your support.

Click on the GCC Affiliate Program near the top

Follow the directions

Quick tipDon’t forget to set up your payment system so you can get paid for your sales. I had one automated passive income client that forgot to do that.

I can’t find my affiliate link Rick. Where is it?

Yeah, I had trouble with that too.

On a desktop

  • Obviously, make sure you’re logged in

  • Click on My Account near the upper right-hand corner

  • Quick tip Scroll down on this page to set your payment information so you can get paid for selling coffee

  • Click Affiliate Information. There you’ll see your stats

  • There’s a black bar. Put your mouse over the word Marketing

  • Click on Affiliate Links when the menu automatically drops down

  • You’ll find your default link on that page and you can make other affiliate links there for different campaigns as well if you’re an experienced marketer.

On your mobile phone

  • Tap the menu icon that states MENU to the right of the icon
  • Tap My Account
  • Scroll down by swiping up until you see Affiliate Information
  • Tap Affiliate Information
  • Scroll down by swiping up until you see Marketing
  • When you tap Marketing a sub-menu will appear.
  • Tap Affiliate Links
  • Scroll down by swiping up until you see your default affiliate link
  • Do a long press over your affiliate link
  • Copy your link address
  • I’d suggest emailing it to yourself. That way you can use it on your computer or phone
  • To paste your affiliate link do a long press in the location where you want to paste it.

Well, those graphics took a while but I believe you’ll find them very helpful.

Rick, I don’t have time to start any kind of online business. Can you help me?

I’m glad you asked. Yes, I can. In fact, I’m already helping people make money online passively through a program I wrote myself.

If you don’t have a website already click here for more information on how you can make money online passively

By the way, you can promote multiple products with my system.

If you already have a website and would like it promoted or even have the Ganoderma Coffee Club Affiliate program promoted on it click here

Questions Even After Reading The Entire Page?

Just send me an email I’m happy to help you.

You're on the right webpage if you were searching for Ganoderma Coffee Club Affiliate Program, Multi-Tier Affiliate Program, How to Make Money with Ganoderma Coffee Club, Ganoderma Coffee Club Affiliate Link, Ganoderma Coffee Club Products, Get Paid to Promote Coffee, Coffee Affiliate Program, Make Money Online with Ganoderma Coffee Club, or Residual Income with Ganoderma Coffee Club

A Chance For Those Who Don't Know How To Make Money Online To Make Money Online And Breakout

I've met many people who need a chance to make money online but don't know how and don't have time to run or even start an online business.

  1. Two hardworking single mothers who barely have time to breathe but had the foresight to hire me as an in-home academic tutor for their children.
  2. Another mom on a farm working full time and taking care of a multigenerational household who also had the foresight to hire me as an in-home academic tutor for one of her children.
  3. A hardworking Walmart employee with a daughter who spends all of his time caring for her.
  4. Let this also reach out to the minimum wage and salaried employees trading time for money in an unending cycle.

I offer you a chance to make money online with a program I wrote myself, with a system I've developed.

Rick Kirkham's online business system is...

  • A chance to have something that could become something.
  • A way to start a sideline, online, passive business that has the potential to grow and multiply, and be duplicated.
  • A chance to expand and make even more money online as you free up more time.

What Rick Kirkham's online business system is not...

  1. This is not a get-rich-quick scheme.
  2. This is not a guaranteed income system. You're in business. It could take up to six months before you begin to make money with your online business. You could even lose money. You have a business. It can happen.
  3. This is not an MLM or network marketing system. As I said, I wrote the program that runs things. No one else does what I do as far as I know.

Probably because I've never met anyone else with a background in:

How does this online business system work, Rick?

I'm going to keep the explanation as simple as possible.

The online business system is based on utilizing breaking on-topic news to draw visitors who then see your on-topic offer, whether it’s an affiliate link or your own product.

Affiliate marketing is...

Affiliate marketing is basically representing someone else’s product with a special link that gives credit and a commission when people order. Don’t worry; I’ll tell you exactly what to do and do most of it for you, depending on your business interest.

How much is my investment, Rick?

First congratulations on investing in yourself. I’d recommend just the automated marketing service unless you have an idea you want to fly with. Your investment is $49.00 per month and includes everything you need to get your online business started. The reason I can do this at such a low cost is because of my programming skills. Almost everything is automated from your on-topic news to your ads and articles my program produces being shared on social media.

Okay, Rick, what do you need from me?

A belief in yourself that you're even better than what you're doing now. Other than that, nothing. It can take me up to two weeks to set things up. I do not charge a setup fee, though part of your subscription is used to set up the program and your website. Don’t worry. There’s nothing you have to do to the website. I automate everything or write it up myself. This system is very flexible, so if you get to that point where you want to add your own content, I’ll set that up as well at no additional charge.

Eventually, I’ll need a Twitter (X) account and a LinkedIn account from you. Preferably one you already have. If not, just create one of each.

Okay, Rick, I’m getting started by clicking here

Questions? Email me

Don’t forget to Follow me on Twitter (X) along with some other clients

Twitter is very fast-paced. Having all the news in one Twitter profile draws attention.

Legal Stuff

There are no guarantees of income either implied or otherwise. Since you own a business, it is possible you can lose money.

You’ve finally found the correct web page if you searched for make money online, online business, affiliate marketing, SEO, content writing, sales psychology, work from home, passive income, start a business, or Rick Kirkham's online business system. Congratulations!

Google Slideshow - How to Setup a Subscribe Button with PayPal

A website promotion client asked me how to setup a PayPal subscribe button on her website. This Google Slideshow is for her and anyone that needs help. Be aware I can also setup your PayPal subscription button for you.

You've found the correct website if you're searching for how to set up PayPal subscribe button, PayPal subscribe button, PayPal recurring payment button, create PayPal subscribe button, set up PayPal recurring billing, accept PayPal subscriptions, or PayPal subscription plan

Video - How to Sign Up for Website Hosting and Automated Marketing and SEO BusyBusinessHosting com

The Only Website Hosting That Sets Up Your Blog Automatic Marketing and or Website Promotion For You! The Busy Business Owner Video for copy and paste purposes

Order your website hosting and or automated marketing

Rick, I Need a Website, Website Hosting and Marketing. I'm Too Busy to Do Any of That....

DFY website hosting and promotion is for YOU! The small business owner and part-time business owner who just doesn't have time to set up a blog for posting, while at the same time advertising and marketing. BusyBusinessHosting has your solution all in one simple package...!

I'll help you with

Your website promotion

Improve your search engine ranking and

Increase your sales

EVEN if you don't host your website with!

New to website hosting and need help?

What makes this SEO, website promotion and digital marketing service for you unique is the fact that I'll help you with your webpage to increase your sales as well as help you be found in the search engines and social media....

Do you need to increase your sales?

Do you need more traffic on your website?

To be blunt do you need to make more money for your business either online or offline?

Transcript for How to Sign Up for Website Hosting and Automated Marketing and SEO BusyBusinessHosting com

Aloha everyone

I'm Rick Kirkham of Today I'm going to show you how to get signed up for website hosting and for automated marketing or even full-service website management.

To do that, I'm just gonna go over here to and we're going to scroll down and click here for done for you (DFY) website hosting and or promotion. I also promote people that already have websites. I help them with that, don't worry.

We click on that and here we go, Rick I need a website, website hosting, and marketing. I'm too busy to do any of that, so we scroll down and we click right here order your done for you hosting for the busy business owner. You can also register a domain.

Sorry about that, so we just click on order your hosting for the busy business owner. Click on that and that will send you to right here where I try to do an entire sales pitch for you here in this one column. It didn't look very good, but all you have to do is just click here on order now.

Okay, that's $49 a month for the automated marketing and the website hosting, and you put in your website right there. Then you either click on transfer domain from a register or from another registrar, so you can transfer your domain over to busy business hosting or you could click on this. A lot of people already have an existing domain.

Now, I know I'm kind of shooting myself in the foot here, but you really, and this is based on experience you note the gray hair, okay? That's not from being married, that's from working on websites and SEO since the 90s. So this is based on experience, keep your domain and your website hosting separate.

I know I'm shooting myself in the foot when I say that but if you can keep them separate, then whoever is your website hosting provider does not have as much power over you. I've been in before I started finally deciding, you know, uh, please excuse my language but you know, screw this crap, I'm just gonna start my own website hosting company. But before that, I dealt with several website hosting companies and I don't want to name any names because I'm sure they're just anxious to sue somebody to try and make another you know, ten thousand bucks or whatever.

But, each one of these times, I had my own domain. In fact, I used namecheap, by the way. I'm not an affiliate of namecheap or anything like that, I just like them. And from namecheap, whenever one of these hosting companies would screw me over, I just, oh, there it goes again, sorry. I just told them they were fired. I actually, I looked for other hosting first, I told them they were fired, and then I got other hosting and then I pointed my domains names to my new website name servers. And that, that's really the best way to do it right there. And I'm thinking of you folks when I say that, I'm not thinking of myself. I try to be a good Christian, but anyway, that's how you get signed up.

If you have any questions, once again, you can email me at

And that's it, so just head on over to there, get signed up. Now, you know what, one more thing. One more place that you can go to get signed up if all of this confuses you. I actually made another page.

Let me go there now, I really wasn't planning on doing this, but let me show you. You can also go to and you could use PayPal to get signed up. This is especially for people that have never had a website and not really sure what to do. So, you know, I'm here to help. I'm a dual certified teacher, and I'm kind of got an OCB for helping people. So, you know, you can also go over there to busy business hosting, a bunch of stuff on what you, again, you say Rick I've already spoken to you. When you click on that, that takes you right down to the sign up page. There's some legal stuff, a note from me, and here you can sign up.

Now I know it says website promotion, but website promotion hosting is included in website promotion, and that's whether you have a primary website or not. I still build a secondary website so that I can promote you even better. Nobody else does that, and anyway, so there's a yearly and then a monthly sign up and then if you need to hire me by the hour to make some changes to your website, that's also possible to do.

And that's it. I plan on showing you that, but I wanted to anyway, so, good luck in your business. Consider me for your website hosting, and God bless you.

-Rick Kirkham

You've found the right webpage if you're looking for website hosting, SEO, online marketing, digital marketing, website design, web development, increase sales, website promotion, automated marketing for websites, done for you website hosting, or website hosting for busy business owners

How to Use Google and Social Media to Promote Your Website and Make More Money Online by Sales Psychology and SEO Expert J. Richard Kirkham B.Sc.

Here’s a little outside-of-the-box free way to get yourself and your online or offline business found easier in both social media and in Google and other search engines all at the same time. This is mostly for my website promotion clients, but I thought I’d share it with the rest of the world as well. Expensive SEO software is not always necessary with a little thought and knowledge.

You'll Be Utilizing a Google Trick for This SEO and Social Media Promotion Technique

Be sure to read at least two of my other articles on website promotions for free.

Video - The Best Ways to Promote Your Website When You Have Time

How to Saturate Google with Your Local Business Citations Using Google by J. Richard Kirkham SEO and Sales Enhancement Specialist

Both articles add two more pieces to the SEO and website sales and promotion puzzle for you.

The Little Google Trick You'll Be Using to Promote Your Website is... my keywords associated with my product or service.

This goes in the search box on Google. What you’ll get is most of the (according to research no longer all) posts for that social media that Google has indexed. That means Google has placed that post in its search engine.

Let’s Get a Few Things Ready First to Promote Your Website with This Social Media and Google Trick

Join as many social media sites as you can

Use this article I wrote for starters, then use Google Huge List Where to Add Your Links Articles and Free Advertising: Social Bookmarking, Forums, Bookmarking Video Sites, and More

Make sure you fill out the profiles with keyworded titles and descriptions. If you have a local business, add your NAPW for your citations. That’s:

  • Name
  • Address
  • Phone
  • Website

Google likes seeing that, and most profiles on social media are public.

Add a simple banner using Google Draw or Canva. I’m a Google Draw fan myself. Once you design a single banner, use that one all the time for consistency. You may need to make a copy and resize it for some of the social media.

Again, if you’re a local business and people call you on the phone, get your phone number on that banner. Why? Because your goal is to increase your business, not get more traffic to your website. The easier it is for your prospective buyer to get your local business contact information, the better the chances are they’ll contact you!

Time to get started promoting your service or product and website. Start with Twitter (X). It’s fast with a lot of content.

Let’s use my website promotion service as an example.

In the Google search box, I’ll type in:

with NO space. Next, I add my keywords related to my service. how do I increase sales

This is a question someone may ask on social media. You can see the results of the search in the link I’ve provided. Obviously, replace the question with something related to your product or service.

Now answer the questions or comment on answers

DO NOT just drop links or try to sell immediately. This is a common mistake I see so often, especially from affiliate marketers with no training. Add value. Do a soft sell if you’ve had sales training. A soft sell is just something you “happen to mention” during the conversation.

“One of my website promotion clients has that same problem.” The rest of the post is answering the question.

I’ve established myself as an expert, mentioned what I do, and now I provide value by using my expertise. Don’t be lazy on this by copying and pasting the same answer over and over. People reading this will see what you’re doing and consider you a spammer with useless content. Google doesn’t like duplicate content either. As people read your answer, they’ll check your profile if they’re interested in your product or service.

“Good article” or “Thanks for the info” will NOT get people interested in viewing your profile. Again, something I see from so many untrained marketers.

Actually, click the links and read the articles. Some articles will have their own comment section. I usually use my website address for my name in the website comments. Most website owners are okay with this as long as you are commenting with real value. Most comment sections will have to be approved by the website owner. Some comments never get approved, which is another reason for using social media.

If you click the link and it’s a dead link…

This is one of the few times it’s appropriate to share your own article. I say something like,

“Username, that link is dead. Allow me to share one of my own links on the name of the keyworded subject.” Then add your own link to the article.

If you’re one of my automated on-topic, monetized content clients, be sure to check your promotional website as well for good, on-topic, helpful articles. Remember all those links lead back to your primary website. You can use the search box I wrote myself which uses Google and the site: trick to search your promotional website AND primary website for an appropriate article. If you’re not writing on-topic keyworded articles for your website on a regular basis, you should be doing so.

Okay Rick, I get the idea of the website promotion method, but why not go directly to social media?

Google doesn’t index everything on social media. By searching the social media site through Google, you stand a better chance of your own reply being indexed by Google as well. Even if your reply doesn’t get indexed by Google, your prospective buyers will find the original post on Google and then your reply.

There are some social media benefits as well. By commenting on a post on social media, you make that social media algorithm pay more attention to that post, possibly showing the post more, and therefore your own reply will be shown more often. This gives not only the people following the post a chance to view your reply, but new people as well.

Do this Google and social media website and sales promotion trick on as many social media sites as you can

If it’s a social media site you haven’t registered with yet, remember what I said about making a complete, keyworded profile. Make your first post as well. You can even just copy and paste the title, description, and URL of your website just to have a post and find people interested in your subject matter. I wrote a JavaScript program to copy your title, description, and link at the click of a button. Making it easy for guests to copy and paste website information. If you want that for your own website, you may have it.

Yes, I can make new profiles in social media for you and even reply with keywords for your product or service, BUT...

It’s time-consuming and NOT covered even under my Fully Managed Website Promotion SEO and Sales Enhancement Service My normal hourly rate of $95.00 would apply. I’d recommend at least two hours to get anything done worthwhile. Just order from my main page.

As a secondary option of hiring me to save your valuable time, consider hiring one of the best global virtual assistant companies I’ve yet to see, Core Hire Desk, and one of my latest website promotion and sales enhancement clients. That means they’re going to be increasing their business even more, so call right away.

In the meantime, my fellow business owners, you now have yet another tool to promote your business, website, products, and services.


Rick J. Richard Kirkham B.Sc.

If you’ve found this digital marketing how-to article by searching for website promotion techniques, Google and social media promotion, SEO for website promotion, using Google to promote your website, social media promotion strategies, increase sales through social media, effective website promotion, optimizing social media for website promotion, J. Richard Kirkham B.Sc. website promotion, sales psychology for online promotion, utilizing Google tricks for SEO and promotion, best ways to promote a website, improving online visibility through Google and social media, utilizing social media for business promotion, or Google search tips for website promotion, you’ve found the correct article to help you increase your business.

Video - The Word 'Even' Can Increase Your Sales! Watch This Free Video Website Sales and SEO Analysis to Learn How by Sales Psychology and SEO Expert, J. Richard Kirkham B.Sc.

Pay special attention to my explanation of how to use the word 'EVEN' to increase your sales not only on your website but also in your sales pitches, PowerPoint presentations, or anywhere else in any media. Affiliate marketers, other commission-based businesses, and people working from home or their offices, making money online and offline, will benefit from this free video website analysis on sales and SEO.

Important Links to Help Your Business Make EVEN More Money Online and Offline, Working from Home or Your Office

Video Increasing Sales with The Word Even for copy pasting and sharing

I'd like to thank Core Hire Desk, the best worldwide, bilingual virtual assistant company, for allowing me to share these important sales and SEO tips with our fellow business owners. As my latest website promotion client, they're going to get EVEN busier. So contact them right away to take the daily burden away from you, freeing you up to do what you do best and increase your business!

Subscribe to @BusyBusinessHostingNPromotion On YouTube and Click The Bell to Be Notified of More Videos on Increasing Sales and SEO

Rick Kirkham’s On-topic Monetized Breaking News Online Service

DFY (Done For You) Website Hosting and Promotion for the Busy Business Owner by

SEO, Website Promotion, and Sales Tips and Editing Service to Increase Search Engine Rankings, Traffic, and Sales is Now Available to EVERYONE by

Get your FREE website analysis to help increase your sales and SEO by emailing me at

Here’s The Video Transcript for The Sales Enhancement and SEO Video Utilizing The Word Even

Hi Rochelle,

It's me Rick Kirkham. I wanted to do a quick sales and SEO analysis on your website for our meeting tomorrow. Sorry for the short notice; I know how busy you must be.

First, I wanted to make sure I have your name spelled correctly, so I can create a folder for you. So, don't get upset with me; when I do this analysis, I'll look for areas that can be improved on or identify what's wrong with the website. But, for starters, it actually looks pretty good, even better than many others I've seen.

One thing that confused me is when I do a mouse-over here, it shows what Google sees, "Virtual Assistants Honolulu Hawaii Core Hire Desk." Does this mean you're only virtual assistants for Honolulu, Hawaii? Would you like the title to be "Virtual Assistants Honolulu Hawaii and Beyond" or something similar?

Now, let's talk about your contact page. I noticed that the phone number is required. If you're targeting a global audience, should a phone number be mandatory? There are various ways to communicate worldwide, like Zoom and Google Meet.

Your page looks great, but let's work on some minor improvements. For example, use "Reviews" instead of "Testimonials" since more people search for "reviews." Also, make sure the text in your video is bigger and spans the screen. Make the text more prominent.

Consider making your call-to-action stronger. Instead of "Contact Us Today," use "Contact Us Today to Check Our Availability." This encourages a quicker response. And don't forget to hyperlink the email address on this page.

Your images need alt tags for SEO and accessibility. These tags should describe the images and include relevant keywords.

Regarding the H1 tag, it's essential for SEO. Instead of just "Aloha," consider using "Global Virtual Assistants" to reflect your broader audience. Similarly, modify your description and content to emphasize global services more.

Finally, let's improve your headings for better SEO. Instead of "Get to Know Us," use "Get to Know Core Hire Desk" to strengthen your branding.

These are some suggestions to enhance your website's content and SEO. I hope this helps, and I'll see you tomorrow for our meeting.

Why You're In Sales If You're A Business Owner By Sales Psychology Expert And Business Owner J Richard Kirkham B.Sc.

I was talking to a buddy of mine who owns a computer repair business. During the conversation, he told me he hated sales. This confused me. Let me explain why….

I've spent a long time in sales

Earning commission and feeding my family and pay my bills with what I earned from sales.

When I took the leap to full time business owner….

It was an in-home computer tutoring and repair business right here in Honolulu Hawaii covering all of Oahu. I went to a Geek Meet to meet with fellow computer people, website designers and other business owners in the technology industry.

It's not how good you are. It's how well you can sell.

I met a man who was starting his computer repair business at the same time I was starting my computer tutoring and repair business. At that time he was better at repairing computers than me.

However, I'd been in sales over 20 years. I knew how to schedule appointments using the choice close. I knew how to increase the perceived value of my computer services. Basically, I knew how to sell.

He was a better computer technician, but I was a better salesman.

My business began thriving within one month while he struggled with his. My advantage? My ability to sell....

  • Sell the appointment

  • Sell the computer service

  • Sell my value

Eventually, thanks to my gift of ADHD, I hyper-focused on computers and I was able to catch up to and even exceed the computer skills of the businessman who started at the same time as me.

So if you're in business, you're in sales. Don't just get over it. Embrace it!

The skill of selling is probably one of the least sought after by business owners and is THE most important skill any business owner in ANY media, face to face, online or radio, needs to learn to increase business.

You have three choices to increase your sales

Study everything you can on sales psychology online for free. Be warned, however, I always tell people the great thing about the internet is anyone can publish an article or webpage. The bad thing about the internet is anyone can publish an article or webpage.

Take lessons from me or someone like me. Be aware there are not that many sales psychology experts who are also experienced, trained teachers. There's a huge difference between having knowledge and being able to transfer that knowledge to another individual in an efficient, positive, enjoyable manner which promotes retention of knowledge. Email me at so I can secure a time slot for you.

Don't have time to learn to increase your sales with sales psychology lessons?

Then utilize option three. Just hire me!

You'll find monthly automated and full services to increase traffic to your website as well as increase the percentage of sales of your present traffic.

But do it now. You're losing money and sales to competitors as we speak. Visit

About Sales Psychology Expert J. Richard Kirkham !

Rick Kirkham has spent over 30 years in sales earning commission in different fields. He graduated college with dual teaching certificates and spent time using and honing behavior modification techniques in his first job after college.

Rick now manages and providing both website hosting and website promotion with the unique service of providing automated on-topic monetized content to increase sales both now and in the future by combining automated SEO and social media marketing. Additionally, Rick has the unusual combination of skills that allow him to edit your sales page to increase sales while increasing traffic to your website with his coding and SEO skills.

Visit J. Richard Kirkham’s website promotion site to get started today.

How To Use Leverage To Increase Your Sales By Sales Psychology Expert J. Richard Kirkham B.Sc.

Banner for How To Use Leverage To Increase Your Sales By Sales Psychology Expert J. Richard Kirkham B.Sc.

As a sales psychology expert and enthusiast, I’ve always been a big proponent of using leverage to increase sales. Whether that sales close involves making money, getting a new subscriber, or selling more affiliate products, utilizing and gaining leverage will increase your sales.

What is meant by leverage in sales

Leverage in sales is the act of making your prospective buyer want your product more than you want to sell it.

Examples of using leverage to increase sales

Many years ago I went with a friend of mine to look at used cars. For those of you in Honolulu Hawaii, it was the old Schuman Carriage, which was so well established they used to sell horse-drawn carriages.

A used car salesman approached my friend and me.

“Which one of you is the buyer?”, he asked. I immediately recognized the subliminal message he was sending while isolating the prospective buyer.

The used car salesman then asked, “What kind of car are you looking for?”

My friend gave his answer.

“The used car salesman said, “We have a few of those left.” This suggested two things.

  1. There were only a few of these cars so he’d better buy one now. Notice “a few of those left”. It doesn’t mean they just ordered a few.

  2. It means people keep buying them, therefore that particular car is popular so my friend should buy one too.

“What color?”, asked the used car salesman.

“Green”, I think is what my friend said.

“I think we have one of those left.”, replied the salesman. Once again the same technique is used creating a stronger need to buy the car as opposed to the salesman trying to sell the car.

I still remember that exchange as I hadn’t seen that many classic sales techniques used in such a short period of time like that.

Television examples of using leverage to increase sales…

Watch television commercials! You’ll see

  • Limited-time discounts.

  • Limited inventory (“While supplies last”)

  • A chance to win a prize.

Examples of using leverage in closing sales

For those of you with no sales training at all, closing a sale means finalizing the deal to where a contract is signed or money is exchanged. If you’re in business and have had no sales training, GET SOME SALES TRAINING, You won’t know what a difference that makes in increasing your sales until you do.

Yes, I can give you custom one-on-one instructions in sales training over Zoom.

I have a few slots open for custom one on one sales training so you’d better get ahold of me now….

Note the increase in value created by the word “custom” and the leverage created with having just a few slots left followed by a call to action of getting ahold of me now.

Limited call to action is a form of leverage used to increase sales

I have a website promotion client who literally said on her website,

“I hope you select us to ‘blah’. Call us and together we’ll find a time suitable for us both.”

I had my website promotion client change that to

“Call us now to guarantee the best appointment time available for you.”

Note the word available. This creates a sense of urgency since it implies appointment times are being snatched up by other customers.

Okay Rick, So How Do I Use Leverage to Increase My Sales?

Obviously, you can email me to arrange lessons on how to use leverage to increase sales. For those of you who don’t want to save time by utilizing my experience as both a sales psychology expert and dual certified teacher, think about how you can create an environment in which your prospective buyer needs to purchase your product or service more than you need to sell it to him/her.

Here’s another example of using leverage to increase sales

During the Windows 7 era, as an in computer tutor and troubleshooting specialist here in Honolulu Hawaii covering all of Oahu, I got really good at removing computer viruses. I went past my research and training and began doing things to remove ransomware viruses that I hadn’t even heard of people doing.

I got a call from a prospective computer client who had a computer virus. I was literally trying to squeeze this guy in between appointments. When he heard me humming and hawing trying to find an appointment time he said,

“Maybe I should just call someone else.”

I replied, “That’s fine. Just make sure the person is a virus removal specialist, not just some guy that repairs computers and removes viruses on the side.”

The now client said, “Maybe we’d better wait for you.”

I found him an appointment time.

So in the previous example of using leverage in this case to schedule an appointment…

Note that I told the client something about me that would uniquely solve his problem as compared to other computer repair specialists who also removed computer viruses. He needed my special skill set, in order to solve his problem.

Think about using leverage to increase sales this way...

Think of what makes you unique compared to anyone else who has the same product or service.

  • How can you help this customer in a way that no one else can?

  • What makes you different?

  • What makes you stand out?

  • What can this customer get from you that the customer cannot get from anyone else?

Get that customer to want to buy more than you want to sell.

Or just take lessons from someone who's already done this by emailing me

About Sales Psychology Expert J. Richard Kirkham !

Rick Kirkham has spent over 30 years in sales earning commission in different fields. He graduated college with dual teaching certificates and spent time using and honing behavior modification techniques in his first job after college.

Rick now manages and providing both website hosting and website promotion with the unique service of providing automated on-topic monetized content to increase sales both now and in the future by combining automated SEO and social media marketing. Additionally, Rick has the unusual combination of skills that allow him to edit your sales page to increase sales while increasing traffic to your website with his coding and SEO skills.

Visit J. Richard Kirkham’s website promotion site to get started today.

Rick, Exactly What Do I Get When I Sign Up for Your Automated Promotion Only Service?

There are five different exceptional and unique services you receive with your Automated Website Promotion Service System to help increase search engine ranking, increase traffic to your website, give you a social media presence, increase calls and contacts to your business and help you to make more money with your business.

Automated on-topic content to help boost your position in the search engines

? That sounds good Rick, how long will it take to begin to show results using this automated content method?

A. It depends on the topic. I’ve seen some results after two weeks, but for truly significant results give it six months to one year. Remember, 252,000 new web pages are published on the internet every day! Although I see results from this method usually in about two weeks. I don’t expect significant results to take place with this method alone for 6 to 12 months. Being indexed and ranked on Google and other search engines is a process not an event.

? So do I just have to wait for Google and other search engines for anything to happen?

A No. I pay for a service that also sends your web pages generated by the program to Twitter and LinkedIn. Between the two, you’ll get more traffic from Twitter because it pushes content out so fast, but LinkedIn gives you a better opportunity to network if you want to be involved yourself. This content, especially from Twitter will also show eventually (and never hold your breath when it comes to Google) in Google and other search engines such as Bing.

A program I wrote so that duplicate content can be repeated over and over on social media

? How does repeating the same posts over and over help Rick?

A The propose of this program is to give everyone a chance to see your website sales pages and articles. Especially on Twitter. Here’s a good example of how this program is used by on Twitter. Note the date in from of the posts, Eventually this very article will be in that loop. This program includes your Generated Local City Web Pages which you’re about to hear about.

A program I wrote to produce city-targeted web pages.

? I’m in Honolulu Rick. Why do I need webpages for each city.

A This gives local business a chance to be found in Google and other search engines when people search for your product or service in one of your surrounding cities. Here on Oahu I simply listed every city on Oahu and a separate web sales page is generated for each city.

Social Media Promotion

Q I try to stay on top of my social media promotion Rick, but I just don’t have time to run my business and post to social media. What do I have to do for this social media promotion service?

A This is automated! Using a service I pay for that’s included in your monthly service fee for all of these services and more, all of the on topic content about your service or product goes into social media automatically. I primarily use Twitter and LinkedIn. Twitter because it’s so fast and LinkedIn due to the networking possibilities.

Your Own Promotional Website

? Rick, why do I need a second website?

A The website hosting I use from is fully functional website hosting in which I can control everything in the backend. This website hosting will support the programs I use to run your automated marketing and advertising. Website hosting services such as Wix and Squarespace do not support the programs I run because they do not support a programming language called PHP.

? Won’t people landing on another website confuse people?

A People do not get confused because it’s not any different than landing on a press release or article about your website or service. ALL LINKS on your promotional website lead back to your primary website. Backlinks remain important to Google and other search engines.

Local businesses be aware my goal is not just to drive traffic to your website, but to increase your business! Therefore your business contact information will prominently be displayed in your on-topic articles, city-targeted web pages, and your main promotional website.

? Rick, what’s the difference between this automated promotion service and your fully managed service?

A To keep it simple, me, J. Richard Kirkham B.Sc.! My normal hourly rate thus far is $95.00 per hour. As a sales psychology and SEO expert and a dual certified teacher, fully managed promotional clients get my help with anything they need from business cards, fliers and naturally their websites. I even helped one client create a Google Form for her business. In fact my slogan is

“Show me your business cards, website and flier and I’ll make your profits soar higher.”

I do have a heart and probably give my automated promotion clients too much, therefore I do make myself available once to month to give them personal help,

Get started with automated website promotions by clicking this link now.

Don’t worry, if you want the fully managed website promotion service you can get signed up for that with the same link.

Questions about your automated website promotion system?

United States business owners may text me 808.224.1870. Text only please for the initial contact due to time differences.